Before you can start the process of search engine optimization, it’s essential to understand two things. The first, is what keywords or keyphrases might visitors to your site use to find it in a search engine? The second and much more important factor is what keywords do they actually use?
Cambodia SEO: What is a Keyword?
A keyword is simply a word that people type into a search engine to find information. A keyphrase is a collection of words that do the same job.
So for example, let’s say you were thinking about taking a holiday in Siem Reap but you want to know a little bit more about the place before you come. What would you type into Google to do your research?
Many people will start by just Googling; “Siem Reap.” It’s not a bad place to start is it? The trouble is that for hoteliers, bar owners, club owners, restaurant owners, etc. it’s not a very useful phrase. You might be thinking of taking a holiday in Siem Reap, equally you might be doing some research for a school project. If you type the phrase into Google it’s also not very useful to you, there’s a mish-mash of pages delivered on the first page from Wikipedia and Wiki Travel to Tripadvisor and Visit Mekong. In fact there are over 21 million pages returned for “Siem Reap”.
So once you’ve read the blurb on the Wiki pages and decided that Siem Reap’s your chosen holiday destination, you’ll probably start narrowing things down a little.
“Flights to Siem Reap” or “Travel to Siem Reap” followed by “Hotels in Siem Reap” or “Guesthouses in Siem Reap” are likely to be your next stop. These keyphrases are much more interesting to business owners than “Siem Reap”. Firstly, they are whole heck of a lot more specific about what it is you want. Secondly, they contain a buying signal don’t they?
This is what SEO is really about. Identifying those useful keywords and keyphrases that might bring not just traffic to your website, but actual business conversion online too.
Cambodia SEO can help you conduct your keyword research, please contact us today via e-mail and request a free consultation to help get you started.
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